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We’ve got all the cutting edge tools to make your business seen by those who matter.


What We Do

Making your product known used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able craft a compelling message, you could move product. Now we’ve got a whole slew of TV channels, millions of web sites and hundreds of thousands of “Apps”. Marketing was never easy, but technology has made it a whole lot tougher.

This is how Michigan Alliance Group (MAG) got your back.

We Clarify Your Business Objectives

There’s so much going on in the marketing arena today, everybody is struggling to keep up. At the same time, every business manager feels pressure to be “progressive” and actively integrate emerging media into their marketing program. However, the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals. Unfortunately, there is a tendency for marketers to try to create a “one size fits all” approach for all their clients, but that’s certainly not what we do here. However, most businesses can be adequately captured by evaluating just three metrics: awareness, sales and advocacy. Some brands are not widely known, others are have trouble converting awareness to sales and still others need to encourage consumer advocacy. We have a mastery of all three concepts.

We Identify, Evaluate and Activate Emerging Opportunities

Marketing executives are busy people. They need to actively monitor the marketplace, identify business opportunities, collaborate with product people and run promotional campaigns. It is unreasonable to expect them to keep up with the vast array of emerging technology and tactics, especially since most of it won’t pan out anyway. We are here to release this pressure. Michigan Alliance Group has a team dedicated to identifying emerging opportunities, meeting with start-ups and running test-and-learn programs to evaluate their true potential. Once an emerging opportunity has performed successfully in a pilot program, it can then be scaled up and become integrated into the normal strategic process tailored for your business as a viable tactic to achieve an awareness, sales or advocacy objective.

We Build Open Assets in the Marketplace

The primary focus of marketing promotion used to be to create compelling advertising campaigns that would get the consumer’s attention and drive awareness.  Once potential customers were aware of the product, direct sales and retail promotions could then close the deal. That model is now broken.  Today, effective promotional campaigns are less likely to lead to a sale and more likely to result in an Internet search, where consumers’ behavior can be tracked and then retargeted by competitors. Simply building awareness and walking away is more likely to enrich your competition than yourself. Here at Michigan Alliance Group we often come across such cases. Successful brands are becoming platforms and need to do more than just drive consumers to a purchase, they have to inspire them to participate.   In the digital age, brands are no longer mere corporate assets to be leveraged, but communities of belief and purpose.